![](img/SOT-IRREPLACEABLE/SOT-IRREPLACEABLE-icon.jpg)
IRREPLACEABLE
Digital and Print Campaign
Aircel’s Save Our Tigers initiative, hit a chord in the hearts and minds of millions of Indians and evolved into a brand unto itself. People started lending their voice towards it on social media.
Admit the online debate on social media a visually satirical campaign TIGERS ARE IRREPLACEABLE was launched.
![](img/SOT-IRREPLACEABLE/SOT-IRREPLACEABLE-dog.jpg)
![](img/SOT-IRREPLACEABLE/SOT-IRREPLACEABLE-goat.jpg)