BRAIL
Musical Ad
White Print is India’s first lifestyle magazine for visually impaired people in Braille English. It promotes Braille literacy with well-researched articles and stories.
While advertisers shied away from no-gloss, no-picture ads Coca-Cola India, innovated with India's first musical ad and made the readers leap with joy as the coke anthem, 'Umeedon wali dhoop, sunshine waali aasha' played through a hidden chip.